Apple snagged a whole group of stars in its latest get for its upcoming streaming service. According to a report by Variety, Apple signed a deal with Canadian broadcaster DHX Media to produce new content featuring the Peanuts gang, Charles M. Schulz’s band of friends including Charlie Brown, Lucy, and the lovable beagle Snoopy.
Under the deal, DHX and its subsidiary, Peanuts Worldwide, will produce “original series, specials, and shorts” based on the characters from Schultz’s iconic comic strip. Some of that content will be STEM related and feature astronaut Snoopy, a product of a partnership between Peanuts Worldwide and NASA. The two companies recently came together through a Space Act Agreement to inspire a passion for space and STEM-related fields in kids.
In 2017, DHX Media acquired a majority stake in Peanuts Worldwide through a $345 million deal, which also included total control over Strawberry Shortcake. The Schultz family owns the remaining stake in Peanuts Worldwide.