Disney is rapidly preparing to launch its own streaming service, dubbed Disney+, later this year. While the debut date is still unknown, we now know that the service will include the entire Disney movie library shortly after the service launches. According to a report in Polygon, Disney CEO Bob Iger explained the strategy to investors at a meeting in St. Louis, Missouri, pointing at the retirement of Disney’s longstanding “vault.”
“The service… is going to combine what we call library product, movies, and television, with a lot of original product as well, movies and television,” Iger said. “And at some point fairly soon after launch, it will house the entire Disney motion picture library, so the movies that you speak of that traditionally have been kept in a ‘vault’ and brought out basically every few years will be on the service. And then, of course, we’re producing a number of original movies and original television shows as well that will be Disney-branded.”
The Disney Vault has been a marketing and sales strategy for years. After a film’s initial release run, Disney would sequester the title in its vault for a long period of time. That meant that customers who didn’t buy a physical copy of the movie immediately would be out of luck until Disney brought it out of the vault as a new edition or a special release run.