Breathe in that calm Convention Center floor on Day 1 of registration—the chaos will be coming soon. [credit:
Nathan Mattise ]
AUSTIN, Texas—While sitting in the auditorium waiting to hear Massachusetts Senator Elizabeth Warren talk further about her views on Silicon Valley, an older gentleman leaned over to ask about something that had absolutely nothing to do with politics. “I don’t get it,” he began. “It’s a music festival, but a film festival, too? And you’re here for the technology stuff, right? Where do all these politicians fit? How do you describe this conference to someone in 30 seconds?”
The answer, of course, is obvious to Ars after our fourth straight year of coverage: you can’t. While the three core tenets of South by Southwest remain film, music, and tech, this conference has become the ultimate convergence event—not just of topics, but of people. Where else can you, in a single day, see a cookie vending machine from Milk Bar baking guru Christina Tosi, a massive HBO installation to promote Game of Thrones, experts from Unicode talking about emoji evolution, and then Senator Warren on -isms from capital- to rac- all in the same place? None of that stuff perfectly fits into SXSW’s overarching programming tracks, but perhaps that itself is the message. These days, the boundaries between art, business, and innovation blur together more than ever. Put a bunch of movers and shakers in those areas together for a week, and interesting stuff is bound to happen.
Unfortunately, explaining that (even succinctly) takes more than 30 seconds, so we failed this impromptu summarization quiz. But our time in Austin certainly felt like a success overall. Above is just a small sampling of the sights that spanned almost every topic you can find on the pages of Ars Technica. We may have missed Bill Nye crashing New York Congresswoman Alexandria Ocasio-Cortez’s Q&A to talk about the environment, but we damn well made sure to snag one of those cookies.